The Tipping Point by Malcolm Gladwell (쓰는중)

The Tipping Point를 읽고있다.. 전에도 썼듯이 독서일기를 쓰기로 마음 먹었기에, 아직 반도 채 못 읽었지만 대충 밑줄 그은 구절들을 써놓고 나중에 종합적으로 리뷰를 써봐야지.





The name given to that one dramatic moment in an epidemic when everything can change all at once is the Tipping Point (9).

Why is it that some ideas or behaviors or products start epidemics and others don't? And what can we do to deliberately start and control positive epidemics or our own? (14)

The Three Rules of Epidemics:
- The Law of the Few says the answer is that one of these exceptional people found out about the trend, and through social connections and energy and enthusiasm and personality spread the word about Hush Puppies just as people like Gaetan Dugas and Nushawn Williams were able to spread HIV (22).

- The Stickiness Factor:
Stickiness means that a message makes an impact. You can't get it out of your head. It sticks in your memory (25).

- The Power of Context:
The Power of Context says that human beings are a lot more sensitive to their environment than they may seem (29).

The factors which contribute to the making of connectors around us.

뭐 아직 반도 못 읽었지만, 생각했던 것과는 내용이 약간 다르게 흘러가고 있는 것을 느꼈다. Three rules of epidemics 중 하나인 the law of the few chapter에선 예전에 읽었던 Emotional Intelligence의 주장하는 바와 상통하는 면이 있는게, 설득에 능하고, 달변가가 되며, 발이 넓은..소위 인맥이 넓은 사람이 되려면 emotional 다시 말해 감정 표현을 잘해야 하고, 뭐랄까 내 짧은 어휘실력으론 당최 표현할 수 없는데 -.-; inexpressive한 사람은 카리스마틱한 사람에게서 감정을 컨트롤(?) 당할 수 있다 뭐 대충 이런식으로 첫번째 챕터가 끝났다.